Trade Promotion Strategy and Key Performance Indicators. Instore Branding

Trade Promotion Strategy A key component of the promotion strategy is the role of trade promotions by brand.􀃠 Drive incremental sales􀃠 Increase market share and brand loyalty􀃠 Buy-down everyday retail priceBottom up vs. Top down Budgeting• Top down Budgeting: Spending budgets by account can be allocated by sales management toeach sales representative or account as described in the above process step. The advantages ofthis method are:􀃠 Ensures budgets are allocated based on overall Read More...

In-store Ad Space and Trade Promotion Management Best Practices, Space Management, Space Planning

Trade promotion management is defined as the process of planning, budgeting, presenting and executing incentive programs which occur between the manufacturer and the retailer to enhance sales of specific products. For example, a manufacturer paying a retailer to feature their product in the retailer’s weekly newspaper advertising or paying a retailer to build a special promotional display in their store are both considered trade promotions.How do you evaluate trade/In-store promotion to help retailers?1. Read More...

In-store Ad space/Brand Management (Brands and Retailers Connected), Top 10 emerging In-store Solutions

Retail Insights “In-store Visual Space Management” application will help Retailers to connectBrands/Manufacturers effectively in professional & organized manner on the Promotional Spaceavailable in the storesWho and why in need:Retailer and Outdoor marketing agencies who wantto sell the visual ad space and assets to the multiplebrands/manufacturers.It is necessary for retailer to manage and promotein-store spaces affectively as there are “In-direct Revenue”.It is also essential to streamline Read More...

Starting A Business Online Is Ideal…..

Ways to Start Online BusinessYou don’t have to be physically present to make money. Your computer can take orders for you even while you sleep.There is little or no overhead to maintain your website.Most if not all of the backend software is already written for you. ...All you have to do is to set things up and customize it.These days, opening up your own online business is easier than ever thanks to the many services and free software available on the internet. In fact, you can start an online Read More...

Top Trends in Digital Marketing

Do you know Online Retailers Are Losing 67.45% of SalesYou’re losing money. We haven’t even met, yet I know this because the data supports it; that each and every day you’re losing potential orders on your website.Cart abandonment causes online retailers a great deal of pain. How much pain? For every 100 potential customers, 67 of them will leave without purchasing. How much would your revenues increase if you were capturing those sales instead of losing them?Let’s look at a quick example. Read More...

10 Benefits of Online Shopping…Retail Insights will enable with leading platform provider Magento

1) Convenience: The convenience of this method of shopping is what I like best about it. Where else can you do shopping even a midnight wearing your night suit? You do not have to wait in a line or wait till the shop assistant is ready to help you with your purchases. You can do your shopping in minutes even if you are busy apart from saving time and avoiding crowds. Online shops give us the opportunity to shop 24 x 7 and also reward us with a ‘no pollution’ shopping. There is no better Read More...

Choose right partner to Go Online (Retail Insights plus Magento)…first step towards multi-channel (www.theretailinsights.com)

Go digital or die: Retailers finally embracing online shoppingWe know that 87% of retailers are heading online on a weekly basis for work-related tasks. But what exactly are they doing, and how does the web help them run their business?Here’s a breakdown of the numbers:69% go online to order from their distributor or wholesaler. We hear time and time again that retailers love online ordering because it streamlines a time-consuming process, and it helps with inventory management.67% Read More...

About Retail Insights

} Single podium for any business needs - Operational and IT} Involves multi-skilled team of consultants (technical & functional) with proven experience} Well balanced approach : on – site, off – shore capabilities to handle the competitive lifecycle of internal and customer engagement} High quality maintained across delivery cycles, that strive to reduce costs while increasing customer responsiveness} Key focus areas – Functional Consulting, In-house Products, Magento Read More...